This article was originally published on BLAC Detroit.

For more than a decade, we have listened as financial experts  shared their opinion on cryptocurrencies as volatile, risky investments. As quickly as one reaches a new high, it could go back down. 

But one cryptocurrency is standing out stronger than the rest as the year comes to a capricious close., a cryptocurrency exchange platform, inked a deal to purchase the naming rights to the Staples Center, in Los Angeles, home to the Lakers, Clippers, Kings and Sparks., has seen substantial growth in a relatively short period of time. The platform launched in 2016 and surpassed 1 million users in September 2019. Now with more than 10 million users,  CRYPTOCOM price hits a new high as the digital asset exchange company completes an aggressive $1 Billion global sports entertainment investment campaign in 2021.

“If I had to pick one place to have naming rights, it would be Staples Center,” said Kris Marszalek,’s chief executive officer, in an interview. “This is in line with our ambition to be a top brand in the coming years, next to Nike and Apple.


After the deal was announced,’s coin, called CRO, rallied gaining an impressive 24% in 24 hours  cracking the top 20 cryptocurrencies by market value. CRO is now ranked No. 18, according to CoinGecko.

Check out the company’s impressive 2021 sports marketing campaign:

March 2021 The Montreal Canadiens have signed a one year sponsorship deal with Hong Kong based

May 2021 The IIHF is proud to be the first international sports federation to have a flagship event supported by a cryptocurrency and NFT platform

June 2021 – Formula 1 landed a new sponsor Tuesday in a deal with, a platform that allows users to buy and sell cryptocurrencies. 

August, 2021 — Lega Serie A and, will become the first Innovation & Technology Partner of Italian Football. 

Sept 2021 Paris & Hong Kong – will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on’s native NFT platform

SEPT. 22, 2021 – The Philadelphia 76ers announced today a new partnership designating the crypto company as the team’s official jersey patch partner.

November 2, 2021—UFCÒ, the world’s premier mixed martial arts organization, and, the world’s fastest-growing crypto platform, today announced an expansion of their historic long-term partnership that now includes an exclusive line of UFC NFTs.

November 17, 2021 The Staples Center will be renamed for next month in a $700 million deal for the naming rights to the home arena of the Los Angeles Lakers and WNBA’s Sparks.

Lysa Davis aka The Trusted Banker

For the past 20 years, Lysa has pioneered economic development and affordable housing initiatives in Southeastern MI through advocacy, analysis and collaboration. As Co-Founder and former Chair and of the Wayne County CRA Bankers Association, she has pioneered economic development and affordable housing initiatives in Southeastern MI. As an expert in community development, and sought after public speaker, Ms. Davis has spoken at several Affordable Housing Conferences; taught workshops for the Federal Home Loan Bank of Indianapolis (FHLBI) , won awards for her work on “Money Smart Week” and is the Lead Chair for the FDIC’s Alliance for Economic Inclusions (AEI) “Credit Workshop”. 

BLAC® is not a certified financial institution or a certified financial advisor. Additionally the employees of Blac, its affiliates, or contributing writers/authors are providing financial advice, investment strategies, tax or legal advice. This is not financial advice and nothing contained in this article should be construed as investment advice. 

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